Non-profit coalition announce new partnership to promote the outdoors with a leading online photography community
As part of their ongoing #itsgreatoutthere campaign, the coalition has teamed up with Unsplash, a website where over 60,000 photographers contribute their work openly and for everyone to use freely. The two organisations are curating a collection of images that showcase what the outdoors means to people around the world – and they’re asking the public to contribute.
The Unsplash #itsgreatoutthere collection will be created from submissions made by outdoor enthusiasts. Members of the public can enter as many photos as they like between now and 26 January. All images will be reviewed by the Unsplash editorial team, and those that are approved will appear in the #itsgreatoutthere collection page. In addition, the teams will select ten photos from that collection which will then be showcased on each organisation’s social media channels, as well as featuring on the Unsplash homepage (which gets viewed more often than the cover of the New York Times).
Andrew Denton, secretary general of the It’s Great Out There Coalition, comments: “We all know that good photographs can brilliantly capture a moment, a feeling or a location – or even all three.  The main objective of the #itsgreatoutthere campaign is to persuade more people to explore the outdoors and the use of imagery will play a big part in that.  So, we’re delighted to work with such a great community like Unsplash, which will help us reach a new audience with positive messages.
“We want the public to submit images that they have taken which demonstrate what being outdoors means to them personally, and to their family and friends.  These visible moments of real experience and emotion can make a huge impact and sharing them through the Unsplash network is going to add a stunning new dimension to our campaign.”

#itsgreatoutthere © Jasper Guy


Members of the public are invited to submit their clearly labelled ‘#itsgreatoutthere’ photos at unsplash.com/submit.  All photos must comply with Unsplash’s photo submission guidelines.  Contributors should note that all images on Unsplash are licensed under the Unsplash License, which means they can be used for anything for free.
For more information about the It’s Great Out There Coalition and the campaign, visit www.itsgreatoutthere.com, or find #itsgreatoutthere on Facebook, Twitter or Instagram.
Header image © Jonatan Pie